Mattermark AI Review: AI-Powered Startup and Investment Intelligence
Overview
Mattermark AI was an AI-driven business intelligence and data analytics platform that helped investors, sales teams, and researchers track startup growth, funding rounds, and market trends. By aggregating data from news sources, social media, SEC filings, and web traffic, Mattermark AI provided data-driven insights on private companies, venture capital (VC) activity, and industry trends.
In 2017, Mattermark was acquired by FullContact, and as of today, Mattermark is no longer available as a standalone platform. Some of its data capabilities have been integrated into FullContact’s business intelligence solutions.
Mattermark AI was particularly beneficial for venture capitalists, private equity firms, sales teams, and corporate strategists who needed AI-powered insights to identify high-growth companies and investment opportunities.
Key Features (Before Acquisition by FullContact):
AI-powered company growth tracking: Monitored startups based on funding, hiring trends, and market traction.
Funding & investment data: Provided insights on venture capital and private equity deals.
Lead scoring & company ranking: AI scored companies based on growth potential.
Competitive intelligence: Analyzed startup market positioning and industry trends.
Custom alerts & real-time tracking: Sent notifications on funding rounds and key business changes.
Data enrichment for CRM systems: Integrated with Salesforce and other CRM platforms.
What Was Mattermark AI Best For?
Mattermark AI was best suited for AI-powered startup intelligence, investment research, and business development. It excelled in the following areas:
✅ AI-driven company growth tracking & ranking: Helped investors identify promising startups.
✅ Investment & funding data aggregation: Provided insights on VC and private equity trends.
✅ Competitive intelligence & market research: Analyzed industries and emerging business trends.
✅ AI-powered lead scoring for sales teams: Ranked companies based on business momentum.
✅ Best for investors, VCs, sales teams, and corporate strategists.
However, Mattermark AI lacked deep financial modeling and predictive investment forecasting, making it less suitable for users needing AI-driven stock market analysis like Bloomberg Terminal or YCharts.
Who Would Have Benefited Most from Mattermark AI?
Mattermark AI was particularly useful for:
🔹 Venture capitalists & angel investors: Identified fast-growing startups for potential investment.
🔹 Private equity & hedge fund analysts: Tracked private company performance and funding trends.
🔹 Sales & business development teams: Used AI-powered lead scoring to target high-growth businesses.
🔹 Corporate strategists & M&A teams: Researched startups for acquisitions and partnerships.
🔹 Market researchers & financial analysts: Analyzed trends in private company data.
While great for AI-powered startup intelligence, users who needed real-time stock trading insights, financial modeling, or macroeconomic data may have preferred alternatives like PitchBook, CB Insights, or Bloomberg AI.
Reviews Across the Internet (Before Acquisition by FullContact)
Mattermark AI received positive feedback on Reddit, especially from investors and sales professionals who appreciated its AI-driven lead scoring and startup tracking capabilities. However, some users mentioned that its data coverage was not always comprehensive, particularly for early-stage startups.
Pros (per Reddit users):
✔️ AI-powered insights on high-growth startups.
✔️ Easy-to-use lead scoring system for sales teams.
✔️ Valuable funding and investment tracking for VCs.
Cons (per Reddit users):
❌ Limited coverage of early-stage companies.
❌ No predictive financial modeling or valuation tools.
❌ Acquired by FullContact, meaning data access is now limited.
Trustpilot
Mattermark AI held an average rating of 4.3–4.6 stars, with users praising its AI-driven investment intelligence but mentioning some limitations in accuracy and data freshness.
Common Praise:
✔️ Strong AI-powered company ranking system.
✔️ Useful for tracking VC and private equity funding trends.
✔️ Easy integration with Salesforce and CRM tools.
Common Criticism:
❌ Some data points were outdated or missing.
❌ No real-time financial modeling or forecasting.
❌ Now defunct as a standalone product after FullContact acquisition.
G2 & Capterra Reviews
G2 rating (before acquisition): ~4.5/5.
Capterra rating (before acquisition): ~4.4/5.
General sentiment: Highly rated for startup intelligence and sales lead scoring, but lacked deep financial analytics and predictive investment tools.
Pricing Structure (Before Acquisition by FullContact)
Mattermark AI followed a tiered subscription model, with reports suggesting that pricing started at ~$6,000 per year for full data access.
1. Free Trial / Demo
✅ Limited AI-powered company search
✅ Basic funding and investment data
✅ No long-term commitment
2. Professional Plan ($6,000+/year – Before Acquisition)
✅ Full AI-powered company ranking & lead scoring
✅ Advanced startup intelligence & market research
✅ CRM integration & sales prospecting tools
3. Enterprise Plan (Custom Pricing – High-Tier Pricing for Large Firms)
✅ Custom AI models for investment & business intelligence
✅ Historical funding data & market trend analysis
✅ Enterprise-grade API access & CRM integrations
💡 Note: Mattermark is no longer available as a standalone service—some of its features are now part of FullContact’s business intelligence platform.
Best Use Cases to Demonstrate Mattermark AI’s Power
1. AI-Powered Startup Tracking for Venture Capitalists
Mattermark AI analyzed company growth, funding, and hiring trends to identify high-potential startups.
2. AI-Driven Lead Scoring for Sales Teams
Sales teams used Mattermark AI’s company rankings to prioritize outreach to fast-growing businesses.
3. Market Research for Private Equity Firms
PE firms leveraged AI-driven insights to track industry trends and M&A opportunities.
4. Competitive Intelligence for Corporate Strategy Teams
Businesses monitored emerging competitors and investment activity in their industries.
FAQs
1. What happened to Mattermark AI?
Mattermark AI was acquired by FullContact in 2017 and is no longer available as a standalone product. Some of its data capabilities are now integrated into FullContact’s business intelligence solutions.
2. Can I still access Mattermark AI’s data?
No, Mattermark AI as a separate service has been discontinued. However, some of its data is available through FullContact’s enterprise solutions.
3. Does FullContact offer the same AI-powered company tracking?
Partially. FullContact focuses more on business identity resolution and customer intelligence, while Mattermark specialized in startup tracking and lead scoring.
4. How did Mattermark AI compare to PitchBook or CB Insights?
Mattermark AI focused more on AI-powered lead scoring and sales intelligence.
PitchBook and CB Insights provide deeper financial analysis, deal tracking, and investment forecasting.
5. Is there a free version of FullContact that includes Mattermark data?
No, FullContact operates on an enterprise pricing model, and Mattermark’s data is only available through their paid solutions.
6. What are the best alternatives to Mattermark AI?
For VC & startup intelligence: PitchBook, CB Insights, Tracxn.
For sales prospecting & lead scoring: Apollo.io, ZoomInfo, Clearbit.
For investment data & financial analysis: Crunchbase Pro, YCharts, Sentieo.
Final Thoughts
Mattermark AI was a powerful AI-driven business intelligence platform that helped investors, sales teams, and analysts track high-growth startups, funding rounds, and market trends. However, Mattermark is no longer available as a standalone product after its acquisition by FullContact.
