Crimson Hexagon Review: AI-Powered Social Media Analytics and Consumer Insights
Overview
Crimson Hexagon was a social media analytics and consumer insights platform that used AI-driven data analysis to help businesses understand audience sentiment, brand perception, and market trends. The platform was acquired by Brandwatch in 2018 and has since been integrated into Brandwatch Consumer Research, combining Crimson Hexagon’s AI-driven analytics with Brandwatch’s extensive data sources.
Crimson Hexagon was particularly beneficial for marketers, brand strategists, and researchers who needed AI-powered social listening, sentiment analysis, and competitive intelligence.
Key Features (Before Brandwatch Integration):
AI-powered social media analytics: Analyzed millions of online conversations across social platforms.
Deep sentiment analysis: Used machine learning to classify positive, neutral, or negative sentiment.
Trend tracking & market insights: Identified emerging trends in consumer behavior.
Competitive brand analysis: Compared brand sentiment and customer perception against competitors.
Historical data access: Provided insights from years of past social media data.
Custom AI models: Allowed businesses to train AI for industry-specific analysis.
Multi-platform coverage: Collected data from Twitter, Facebook, Reddit, blogs, forums, and more.
What Was Crimson Hexagon Best For?
Crimson Hexagon was best suited for AI-powered social media monitoring, sentiment analysis, and market intelligence. It excelled in the following areas:
✅ AI-driven consumer sentiment analysis: Provided deep insights into public opinion.
✅ Competitive benchmarking & brand perception: Helped businesses measure brand health.
✅ AI-powered trend tracking & forecasting: Identified emerging market trends.
✅ Extensive historical data access: Offered years of backdated social media insights.
✅ Best for marketing, PR, and corporate strategy teams.
However, Crimson Hexagon lacked real-time audience engagement tools, making it less suitable for users needing AI-powered social media management like Hootsuite or Sprout Social.
Who Would Have Benefited Most from Crimson Hexagon?
Crimson Hexagon was particularly useful for:
🔹 Marketing & brand managers: Monitored brand reputation and customer sentiment.
🔹 Corporate strategists & business analysts: Gained data-driven consumer insights.
🔹 PR & communications teams: Measured media impact and crisis management.
🔹 Market researchers & data scientists: Analyzed large-scale social conversations.
🔹 Advertising & media agencies: Developed data-backed ad campaigns.
While great for AI-powered social listening, users who needed social media scheduling, engagement, or influencer tracking may have preferred alternatives like Hootsuite, Brandwatch, or Sprinklr.
Reviews Across the Internet (Before Integration with Brandwatch)
Crimson Hexagon received positive feedback on Reddit, especially from marketers and analysts who appreciated its AI-driven sentiment analysis and historical data access. However, some users mentioned that the platform was expensive and had a learning curve.
Pros (per Reddit users):
✔️ Powerful AI-driven sentiment analysis.
✔️ Deep historical data for market research.
✔️ Highly customizable AI models for industry-specific insights.
Cons (per Reddit users):
❌ Expensive pricing model—geared towards enterprises.
❌ Steep learning curve for new users.
❌ Lacked real-time audience engagement tools.
Trustpilot
Crimson Hexagon held an average rating of 4.3–4.6 stars, with users praising its AI-driven analytics but mentioning some complexity in setting up custom models.
Common Praise:
✔️ Accurate AI-powered sentiment and trend analysis.
✔️ Valuable for competitive benchmarking and consumer insights.
✔️ Comprehensive data coverage across multiple platforms.
Common Criticism:
❌ Complex UI with a learning curve.
❌ Not ideal for small businesses due to high cost.
❌ Now fully integrated into Brandwatch, requiring a platform switch.
G2 & Capterra Reviews
G2 rating (before integration): ~4.5/5.
Capterra rating (before integration): ~4.4/5.
General sentiment: Highly rated for social listening and consumer sentiment tracking, but some users desired more intuitive usability and real-time engagement features.
Pricing Structure (Before Integration with Brandwatch)
Crimson Hexagon followed a custom enterprise pricing model, meaning pricing depended on data access, industry, and feature needs. Reports suggested that annual pricing started at ~$30,000 for full access.
1. Free Trial / Demo
✅ Limited AI-powered social media analytics
✅ Basic sentiment analysis
✅ No long-term commitment
2. Enterprise Plan (Custom Pricing – Estimated $30,000+/year)
✅ Full AI-powered sentiment analysis & consumer insights
✅ Historical data access & trend forecasting
✅ Competitive benchmarking & industry reports
💡 Note: Crimson Hexagon is no longer available as a standalone product—its features are now part of Brandwatch Consumer Research.
Best Use Cases to Demonstrate Crimson Hexagon’s Power
1. AI-Powered Sentiment Analysis for Brands
Crimson Hexagon helped companies track consumer sentiment on social media, news, and forums.
2. Competitive Benchmarking for Marketing Teams
Businesses used AI-driven analytics to compare their brand’s perception against competitors.
3. AI-Driven Crisis Management for PR Teams
Crimson Hexagon analyzed social media conversations to detect potential PR risks.
4. Trend Forecasting for Market Researchers
Companies used AI to identify emerging consumer trends based on historical data analysis.
FAQs
1. What happened to Crimson Hexagon?
Crimson Hexagon was acquired by Brandwatch in 2018 and is now part of Brandwatch Consumer Research, which integrates its AI-powered analytics into a broader social listening platform.
2. Can I still access Crimson Hexagon?
No, Crimson Hexagon is no longer available as a standalone product. Users must now subscribe to Brandwatch Consumer Research for access to its AI-powered social analytics.
3. Does Brandwatch include all Crimson Hexagon features?
Yes, Brandwatch Consumer Research retains Crimson Hexagon’s AI-driven analytics, including sentiment analysis, historical data access, and market intelligence.
4. How does Crimson Hexagon compare to Brandwatch?
Crimson Hexagon focused on AI-powered sentiment analysis, while Brandwatch offers broader social media management features.
Brandwatch includes additional real-time engagement and reporting tools.
5. Is Brandwatch better than Crimson Hexagon?
It depends on the use case:
If you only need AI-driven sentiment analysis, Crimson Hexagon (before integration) was specialized for that.
If you need a complete social media intelligence platform, Brandwatch is now the better option.
6. How does Crimson Hexagon compare to Sprinklr or Hootsuite?
Crimson Hexagon was focused on social listening and analytics, whereas Sprinklr and Hootsuite offer full social media management (including publishing and engagement).
Sprinklr provides broader customer experience management tools, while Crimson Hexagon specialized in deep AI analytics.
7. Does Brandwatch support API access?
Yes, Brandwatch offers API access for enterprise customers to integrate AI-powered analytics into their workflows.
8. Is there a free version of Brandwatch Consumer Research?
No, Brandwatch Consumer Research follows an enterprise pricing model, and a free version is not available.
Final Thoughts
Crimson Hexagon was a powerful AI-driven social media analytics platform that helped brands analyze consumer sentiment, track market trends, and monitor competitors. It was especially useful for marketing, PR, and corporate strategy teams that needed AI-powered insights from social conversations.
However, Crimson Hexagon no longer exists as a standalone product and is now fully integrated into Brandwatch Consumer Research. While Crimson Hexagon excelled at AI-driven sentiment analysis, users who need full social media management (publishing, engagement, reporting) may prefer Hootsuite or Sprinklr.
